Prosek speaks to entrepreneurs

By Rose Walters

The Burton D. Morgan Entrepreneurial lecture and luncheon April 12 provided students and professors the opportunity to mingle with the other people who share the same love for entrepreneurial prowess.

Founder and CEO of CJP Communications LLC, Jennifer Prosek presented the lecture as the first female entrepreneur to present at one of these luncheons.

In order to build a name for herself, Prosek received her Bachelor’s degree from Miami University and continued her education to receive her Master’s from Colombia .

Her firm is one of the top 35 independent public relations groups in the United States and is among the top five financial communications consultancies in the United Kingdoms. In 2007, Prosek was given the rank of “40 under 40” leaders to watch in the Public Relations profession by “PRWeek.”

During her presentation at the luncheon, Prosek discussed the path she took to create her corporation and the moments along the way that have affected the way her life has morphed.

Upon the completion of her first degree from Miami, she took a job at one of the firms she interned at back in Connecticut. There she met a man who, at the time, worked for General Motors. He eventually told her that he wanted to run a business idea by her, and from then on her career took off.

“I was always very good at networking and opening doors,” Prosek said. “Companies that communicate really well internally do well across the board.”

She continued on to explain her motivation to work in such a competitive field.

“If ever a day comes where I cannot get myself any closer to my goals and the things I have always wanted to [do] then I would leave my career,” Prosek said.

Prosek understands that work is about maintaining oneself better in the long term. She believes that all people make their decisions and have the confidence to believe they can do something that makes them happy and challenges them.

This is when she had an epiphany. Prosek asked the question, “Have you ever taught [your em-ployees] what they must know?” That is when everything became clear and her perspective changed. The ideal Prosek instilled became: “You treat the business as if it were your own.”

Prosek cancelled her former view that all students automatically learn things they should know. She taught her workers how to be the man or woman of the story.

Prosek ended her talk with the realities of what her firm has been through over the last several years. Her daughter taught her that there is more out there to love than just work. When she finally took her turn at happiness with a family, she found that her employees have learned enough from her and more. She built an “army of entrepreneurs” to carry on in her absence. She urged each of her employees to “be a constant re-enforcement of the business.”

Prosek’s lecture concluded with a question and answer session.

“Be sure that when you are performing the work of your lifetime, you should feel like you are standing at the top of a ski slope and looking down in shock of the distance you have traveled,” Prosek said.

She urged students to “be human,” to feel, and show that they are not robots.

Prosek told students: “You never get a job because of the number of years you have invested. You get it because of the ability to perform a task.”